The relevancy of email list in a social media marketing world
Today’s current marketing trends will lead people to market via social media is the future. While this may be true, these trends don’t remove email marketing as a legitimate means of reaching your followers and creating conversions.
Since the inception of email, it’s been used to remain in contact with prospective customers to sell products and services. It’s survived every marketing trend is still used by leading companies for its original purpose – contacting prospective buyers in a personal manner to build rapport while updating them of updates and buying opportunities.
An individual who’s taken the time to give their address to your WordPress site or blog has taken interest in what you have to say. At this point, you’re competing against the number of emails they receive that day. When compared to the number of post notifications on Facebook or Instagram the advantages become clear. If social media algorithms are taken into account it’s a steal for those not excited about constantly adjusting their brand strategies.
An easy way to visualize continued relevance of email is that every modern form of social media, upon sign up adds you to its own mailing list. If they’re taking advantage, why shouldn’t you?
Getting started with WordPress
A great place to start when building a mailing list on WordPress is understanding that the general consensus is the in-house newsletter service isn’t the best. With that established, a few of more established and popular options are Constant Contact, Aweber, and MailChimp. All of the above have long track records and are easily portable to your site or blog. An in-depth source on WordPress newsletter plugins can be found at https://fredharrington.com/how-to-build-your-mailing-list-with-wordpress/.
The next step would be creating your “opt-in form” and placing it where it’ll be noticed. The methods of doing this are varied but the most popular options are the pop-up, sliding form and header/footer. Of the mentioned optioned the lightbox pop-up is the most popular by a wide margin. They’re easily customizable and offered by many different services. If you’re looking to get attention for your mailing list without disturbing the design of your site or blog too heavily, this is an excellent go-to and the others can be used in conjunction.
Side note – be sure to select one that matches the look of your blog while avoiding a cluttered appearance. When drawn in too many directions, visitors will tend to opt out of your site entirely.
There is a myriad of list building apps that can help you present your form in one of a variety of templates while offering data gathering capabilities. Adjusting according to analytics will allow you to more precisely personalize your messages and better express your aims to your followers, buyers or clients.
This article has only mentioned opt-in forms, but there are much more to be utilized depending on your personal goals. When email marketing, matters most is your blog, product, and your plan for how to communicate with your contacts.
Communicating with your subscribers
Once you’ve built up your list it’s imperative you utilize it. Most professionals check their emails first thing in the morning. Use this window for consistent weekly or monthly updates. Emails need not always contain a sell. Requests for feedback are often welcome as well as offering information, giving tips in your area of expertise or simply reaching out to thank them for participating as a member of your list. The purpose of your list building efforts may be conversions, but rapport goes a long way towards rapport and that leads to conversions on its own.