SEO is hard. Or is it? Sure, you have to know what you’re doing if you want your site to rank high in SERPs. However, there’s a lot of misleading information out there. What follows is a roundup of the most common SEO myth you’re going to hear.
Blogs Help SEO
Most people tend to believe that posting a blog on your website will increase your SEO presence as well as your site’s domain authority. Sure, if you have a strong site, internal blogs may help drive more traffic. Things are different, however, with a new website or ones with low domain authority. Posting a blog on such sites will hardly bring in any SEO benefits. The point is your site won’t rank easily; not without merit, so start writing blog content for external sites that will link back to your website to boost your domain authority.
It Takes the Same Process to Create All Backlinks
Indeed your site needs quality backlinks to rank. However, there are different ways to create backlinks so you shouldn’t stick to one method only. Don’t be swayed to think that if you hyperlink on Facebook, or Twitter you’ll rise in SERPs. It will only help improve your backlink profile with zero effect on SEO. Helpful backlinks are industry-related, authentic, natural and authoritative. Note – spammy links do more harm than good to your website.
You Can Get on Page One of Google Without Investing
If you’re just starting out, you should know that there’s no quick solution to getting to Google’s first page. Even then, you need be wary of the “first page for a hundred bucks” campaigns all over the internet. Most of these companies build spammy backlinks on your site leading to a penalty.
If you’re serious about improving your SEO, you need to follow a proven formula. Get an expert to identify the products and services your website needs to rank. Develop an SEO strategy and invest in it to help get revenue from your site. Your keyword research should be on points too. In simple terms you have to invest some money to rank your site – the biggest challenge, however, is to know where to spend it.
In conclusion, it is important that you learn the basics of SEO. It takes time to know what works and what doesn’t. Keep testing and never stop learning.