People follow each other on Twitter for various reasons. If you are seeking to garner a significant following on the platform, you may want to understand why people follow you in order to know how you can engage them. Let us look at some of the popular reasons why people may choose to follow your account on Twitter.
Many people have been able to obtain followers through good content. In the modern world, no one wants to waste time reading information that is not useful. Each Twitter user is looking for one thing or another and a value-adding tweet may just make them click the follow button. A certain interest, profession or field of study will only attract a certain group of followers. That is why you may realize that most of your followers relate to your niche in one way or another.
Some users will follow you just because they know you on a personal or business level. Once you create a Twitter account, the first people to follow you will most likely be your acquaintances. These first likes may seem insignificant but go a long way in proving your legitimacy on the platform and soon enough, you may gate more and more people following you.
A batch of people will only follow you because you are already following them. As a smart user, you need to select targeted accounts that interest you and follow them on a regular basis. Twitter growth services can help you to identify some good accounts to follow. You must, however, be careful as some of them bear a couple of red flags. The Small Business Blog gives you a review of most of these growth services including Twiends and Social10x. Feel free to visit the site to understand how these services work and whether you actually need them.
As an individual or business, your brand name alone may attract a good number of followers. There are names that will automatically attract attention even if there is nothing that followers are getting from the person. That is why it is advisable to build a reputation outside Twitter as this will make you known to the world.
In most cases, Twitter users look for people who share common ideas and interests. At the end of the day, what matters is that you have followers and you must work hard to ensure that you increase the quality of your posts.